PULSE: Growth Capability Assessment Tool

Designed with 60 questions covering key facets such as strategy, leadership, sales & marketing, international capability, product development, operational excellence and more, PULSE delves into the core of your business's potential for growth and success. This intuitive tool seamlessly integrates multiple-choice questions, making it a swift yet profound self-evaluation experience.

Upon completion, participants will receive a personalized report showcasing their business's strengths and areas for development, compared against top performing Canadian SMEs. The invaluable insight from the report aids strategic decision-making and offers a unique perspective on industry standings.

PULSE embodies World Trade Centre Toronto's commitment to gathering unique insights for Canadian SMEs, establishing industry benchmarks, offering comprehensive assessments across eight key scale-up readiness indicators, positioning SMEs for global growth, and fostering a thriving small and medium- business ecosystem.

In addition to receiving a personalized report, companies have the opportunity to elevate their performance through the invaluable insights that aid in strategic decision-making and offer a unique perspective on industry standings. By contributing to regional economic growth and fostering a thriving business ecosystem, participants actively shape the future landscape for Canadian SMEs.

Participation in PULSE offers a multitude of benefits:

• Comprehensive Business Assessment: Evaluate your business's health and growth potential across 8 key pillars.
• Benchmarking against Top Performers: Gain insights by comparing your performance against successful Canadian SMEs.
• Tailored Feedback for Improvement: Receive personalized recommendations for enhancing capabilities.
• Enhanced Decision-making: Make informed strategic decisions based on identified strengths and weaknesses.
• Business Scalability Indicators: Assess your readiness for significant expansion with additional scale-up indicators.
• Contribution to Industry Benchmarks: Contribute to establishing benchmarks that foster growth across sectors.
• Supporting Canadian SMEs: Contribute insights that benefit the broader SME community.

• ESG (Environmental, Social, Governance) Evaluation: Assess your company's alignment with environmental, social, and governance practices.

Will companies that participated in the benchmark be issued a result report?

Yes, they have been issued their comprehensive assessment report. If you have yet to receive yours, please contact us at wtc@bot.com.

Is Pulse anonymous?

By participating in this survey, you agree to voluntary participation—answering at your discretion. Your responses are anonymized for confidentiality, used solely for PULSE survey insights, industry research reports and secured with industry-standard measures. We neither sell nor share your personal information with third parties without consent.

How were the benchmarks calculated?

The benchmarking stage of Pulse was launched in September 2023 to a cross-section of the Canadian business community. We used standard descriptive statistical methods to identify which companies qualified as “high performers” in each indicator. Then, we created a composite score for each attribute, reflecting the characteristic scores of the high-performing members. These scores make up the current benchmark report participants receive upon completing PULSE.