Virtual
South America is entering a new phase of growth driven by infrastructure development, energy transition, agribusiness modernization, and digital transformation. At the same time, Canada is deepening its engagement across the region through renewed MERCOSUR negotiations, bilateral trade frameworks, and targeted commercial partnerships with countries such as Argentina, Colombia, and Uruguay.
For Canadian SMEs, this creates meaningful opportunity—but also real complexity. Market access can vary significantly by country, and exporters must navigate tariffs, regulatory requirements, customs processes, and financing risk without the certainty of a finalized free trade agreement.
This webinar offers a practical, clear-eyed look at where opportunities are emerging, how trade and market access work in practice, and what Canadian exporters need to know to succeed in MERCOSUR markets.
• Why MERCOSUR is an increasingly relevant diversification market for Canadian SMEs
• How exporting to Colombia and other South American markets works in practice without a finalized FTA
• Key regulatory, customs, and market-entry considerations exporters should plan for
• What Canadian businesses are experiencing on the ground—and the lessons they wish they knew earlier
Agenda
12:00 – 12:05 Opening Remarks – Cecilia Turnbull, WTC-T
12:05 – 12:15 Why MERCOSUR Matters for Export Diversification
12:15 – 12:30 Market Access in Practice: Tariffs, Regulations & Customs in Colombia and MERCOSUR
12:30 – 12:50 MERCOSUR in Practice: Canadian SME Exporter Insights
12:50 – 12:55 Q&A
12:55 – 13:00 Closing Remarks – Cecilia Turnbull, WTC-T
Speakers
TBD
Tickets & Registration
Registration is FREE and open now