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(Free Webinar) From SEO to GEO: Winning Brand Visibility in the Age of AI-Driven Discovery

Learn how AI tools like ChatGPT, Gemini and Claude decide which businesses to recommend, and the practical steps you can take right away to show up accurately.
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geo

Virtual

Your customers are no longer only searching on Google. Increasingly, they ask an AI assistant for a recommendation and act on the answer. That shift has a new name: generative engine optimization, or GEO. 

Unlike a traditional search engine, which shows a list of results, an AI assistant gives a single answer, and it only names a few businesses. It chooses and summarizes them based on how clearly and consistently they are described across the web. Getting found now depends less on ranking first and more on being understood, described accurately and cited.

In this webinar, practitioners who help businesses improve visibility through AI tools will take you step by step from the basics to more advanced practice. You'll learn how GEO and SEO work together, how to check what AI says about your business, and how to tell whether AI is bringing you customers. You'll also hear the business case for AI in marketing and see a live demo of a real marketing workflow from start to finish.

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WHY ATTEND

  • Understand what GEO is, in plain language, and how it differs from traditional SEO 
  • Learn what replaces “ranking first” in AI answers. Discover which tactics and tools are worth your money 
  • Find out whether you still need SEO (short answer: yes, and why the two work together) 
  • Learn how to check what AI tools say about your brand today, including when they get your prices or details wrong 
  • See how to measure whether AI is sending you customers, even when they never click a link 
  • Recognize when to work with a provider and where one adds real value, and when to handle it yourself 
  • Understand the business case for AI in marketing: where it creates value, what it costs and returns, and what processes and data you need in place first 
  • Watch a live demo of a real AI marketing workflow from start to finish 
  • Ask questions in a live, no-jargon Q&A 

Who Should Attend

This session is designed for: 

  • Business owners and executives who keep hearing about GEO and want to understand whether it matters to them 
  • Marketing and communications leaders at small and mid-sized businesses 
  • Founders and business owners deciding whether to act now or wait