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Event Details

TRSM Executive Education - Are your customers 'in synch' with your brand?

  • Event Date:
  • Event Time:
  • Registration:
  • Location: Toronto Region Board of Trade
  • Room: 3rd Floor - Ridout

Every company knows brands are valuable assets. Whether B2B or B2C, your brand is a direct connection to your customers and it shapes their experience with your organization. In a rapidly changing business environment, the strength of that connection is more important than ever. Building that strength requires understanding your brand’s resonance, knowing how to maximize it, and ensuring your brand strategies, customer experiences, and activities align with your business goals.

Join Janice Rudkowski and Kathryn Newton from Ryerson University’s Ted Rogers School of Management for an interactive workshop on brand resonance. Experience a valuable hands-on opportunity to learn how to tap into your brand’s potential.

During the workshop you will:

  • - Learn how companies build, manage and maintain brand resonance
  • - Identify your current brand resonance and evaluate gaps and opportunities
  • - Take away practical brand resonance tools to share with your colleagues

Add to Calendar   10/19/2017 8:15 AM 10/19/2017 11:00 AM Canada/Toronto TRSM Executive Education - Are your customers 'in synch' with your brand?

Every company knows brands are valuable assets. Whether B2B or B2C, your brand is a direct connection to your customers and it shapes their experience with your organization. In a rapidly changing business environment, the strength of that connection is more important than ever. Building that strength requires understanding your brand’s resonance, knowing how to maximize it, and ensuring your brand strategies, customer experiences, and activities align with your business goals.

Join Janice Rudkowski and Kathryn Newton from Ryerson University’s Ted Rogers School of Management for an interactive workshop on brand resonance. Experience a valuable hands-on opportunity to learn how to tap into your brand’s potential.

During the workshop you will:

  • - Learn how companies build, manage and maintain brand resonance
  • - Identify your current brand resonance and evaluate gaps and opportunities
  • - Take away practical brand resonance tools to share with your colleagues
1 First Canadian Place - Toronto Region Board of Trade

Purchase Tickets

For Non-Member Registration:

Ticket Type Member Non-Member
Individual ticket $25.00 N/A