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Past Event Details

IKEA: A Global Brand Goes Local

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  • Location: Toronto Region Board of Trade
  • Room: 4th Floor - Lennox Hall

Marsha Smith led IKEA Ireland to its first expansion in eight years, and she arrived in Canada with similar ambitions. The Swedish company is one of the world’s best known and most beloved brands, but resting on those laurels isn’t what inspires thousands to line up overnight to celebrate each city’s first store-opening. This is your chance to hear IKEA’s formula that ties a global brand to local customers, and what Marsha’s cross-country tour taught her about Canadians…and their basements.