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Past Event Details

SOLD OUT: RBC Business Advice Series: Branding in the Era of Purpose - What is Your Company's Why?


  • Event Date:
  • Event Time:
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  • Location: Toronto Region Board of Trade
  • Room: 3rd Floor - Ridout

Did you know 88% of millennials would stay in a job for more than five years if they were satisfied with the company’s sense of purpose?

They’re not alone. A company’s purpose–why an organization exists, beyond its products or services–can be more important to employees than salary and benefits. A clear purpose can pull employees, talent and customers closer, and are less reliant on traditional push tactics to stand out.

In this interactive workshop, Interbrand’s Vice President Rob Manne will walk you though a series of questions to uncover your unique purpose and elevate your employer brand into something aspirational, impactful and relevant.