Lorenz Hassenstein, General Manager, MTCC
With more than 25 years of hospitality industry service, Lorenz Hassenstein has made significant contributions to several key industry organizations. Whether launching the Las Vegas tradeshow or leading the turnaround of the Pennsylvania Convention Center, Hassenstein has managed events in just about every centre in North America—it’s inevitable his career brought him to Toronto.
At the Metro Toronto Convention Centre (MTCC), his team is celebrating its most successful year yet, with overall customer satisfaction rising to 98% along the way. This effort gave Toronto’s economy a boost by generating a record-breaking $594 million in direct economic impact to the GTA.
“Being a member of the Board is another way for the MTCC to contribute to the GTA’s competitiveness through the events industry,” says Hassenstein. “By staying connected to the business community we’re able to share best practices and build partnerships to make Toronto a more attractive venue on the world stage.”
Learn more about MTCC.
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