The Quay, 100 Queens Quay East, 3rd Floor
In Person
The leaders who are consistently chosen for opportunities—board positions, leadership roles, bigger engagements—have developed a skill that many others overlook. When opportunity arises, these leaders are memorable, credible, and easy to place.
Executive positioning is how you are understood by the market and differentiated within it—and the reason many leaders are easy to place in high-stakes decisions. It requires decisions about the topics you own—and which ones you avoid—what you want to be known for, and how your perspectives show up in public.
- Understand how executives become known, trusted, and chosen
- Define a point of view that is worth paying attention to
- Draft an Executive Profile that positions you before the first meeting
- Learn how to make your thinking visible, consistent, and repeatable across public channels and new media
- See how the most visible executives in Canada show up, and what separates the ones the market remembers
Most executives haven't developed this clarity. Their reputation is strong within their circle, but the market has a limited view. Their thinking is sharp, but it doesn't travel beyond their organization. They have many ideas, but no clear narrative.
At a time when customers, investors, and talent increasingly look up leaders before engaging with a firm—and trust is shifting from institutions to the people leading them—this presents an opportunity to strengthen both individual reputation and organizational trust.
The goal is to make you and your organization more visible, better understood, and easier to consider for the opportunities that matter.
- Senior executives, partners, C-suite and directors
- Emerging executives and those aspiring for leadership roles
When roles expand and reputation becomes critical, we work with senior leaders to build recognized authority in their sector.
Agenda
11:30-12:00 Lunch and networking
12:00-12:45 Presentation
12:45-1:00 Networking
Speakers
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Daniel Di Federico
Founder
trends.ceo
Tickets & Registration
Tickets and registration info:
Member: $20
Non-member: $35
