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CETA in Practice: Protecting Your Profit and Navigating EU Compliance

A deep dive into CETA from determining qualification to meeting certification and compliance expectations.
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Virtual

Claiming preferential tariff rates under CETA isn’t automatic– your product needs to qualify, and the proof is on you. Learn what happens once your shipment reaches Europe – EU customs, duties, VAT, standards and how to get your product onto the shelf delivered through this practical, plain-language and built especially for Canadian SMEs who are ready to move from opportunity to action. 

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WHY ATTEND

This webinar demystifies CETA and shows you how to turn trade policy into real revenue. Through expert insights and real SME success stories, you’ll learn how to unlock tariff savings, navigate EU compliance with confidence and access public procurement opportunities across Europe. No theory – just practical guidance you can apply immediately. Leave with a clear, step-by-step roadmap to enter or expand in the EU and use CETA as a strategic edge over global competitors.  

WHAT YOU’LL LEARN 

  • Product Classification & Origin – Correctly identifying your HS Code is the foundation of any CETA claim, and understanding Rules of Origin determines whether your product qualifies as Canadian and is eligible for preferential treatment.
  • Compliance & Documentation – Issuing valid proof of origin and maintaining a solid documentary trail ensures you can withstand EU customs audits and support your tariff claims. 
  • EU Market Entry for Goods – Navigating TARIC to find duty rates, understanding import VAT, and meeting EU standards for labelling, CE marketing, food safety, and packaging are essential steps before selling into the EU.
  • Pricing & Route to Market – Building an accurate landed cost and structuring EU pricing correctly, alongside choosing the right distribution model, directly determines your competitiveness and margins in the EU.
  • Services & Operational Presence – CETA opens significant opportunities for Canadian service providers through public procurement access, cross-border delivery, professional credential recognition, and flexible options for operating in the EU without a full subsidiary. 

About the Global Growth Series

Delivered by World Trade Centre Toronto, the Global Growth Series equips Canadian exporters with the tools, insights, and partner networks needed to succeed in international markets. Each session offers deep dives into high-potential regions, featuring real-world case studies and proven strategies.