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Québec City Business Destination Member Workshop-Turning Your Business Events into ROI Opportunities

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  • Location: Toronto Region Board of Trade
  • Room: 3rd Floor - Ridout

Companies invest in events, but only a few of them know exactly what they are getting for their money. Difficult to track, not ROI-driven, too resource-intensive...yet business events are becoming ever more popular, and investments in events continue to increase. How do you turn this investment into something that will boost your profit margin? Hear from this expert panel: Arianna McLaughlin, Border Ladner Gervais; Céline Smith, KPMG Canada; Ellen Boddington, Stellar Conference & Event Management; Jennifer Dela-Cruz, RBC; and Susan LoCicero, TD Wealth.

Add to Calendar   11/12/2019 8:00 AM 11/12/2019 9:30 AM Canada/Toronto Québec City Business Destination Member Workshop-Turning Your Business Events into ROI Opportunities Companies invest in events, but only a few of them know exactly what they are getting for their money. Difficult to track, not ROI-driven, too resource-intensive...yet business events are becoming ever more popular, and investments in events continue to increase. How do you turn this investment into something that will boost your profit margin? Hear from this expert panel: Arianna McLaughlin, Border Ladner Gervais; Céline Smith, KPMG Canada; Ellen Boddington, Stellar Conference & Event Management; Jennifer Dela-Cruz, RBC; and Susan LoCicero, TD Wealth. 1 First Canadian Place - Toronto Region Board of Trade

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