Bulletin Board is our weekly e-newsletter, designed to provide members with up-to-the-minute information on Board of Trade policy and advocacy activities, events, events, products, services and promotions. Bulletin Board is emailed to members every Monday.
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October 14th, 2014
Board to Release Final Report in its Think Twice, Vote Once Campaign Tomorrow
The Board is set to release the final paper in its Think Twice, Vote Once - Decision campaign on October 15. We are pleased to be partnering with United Way Toronto on this important research, which focuses on the theme of closing the Toronto region's growing prosperity gap between its most and least affluent residents. This paper is made possible through the support of the following sponsors: Colleges Ontario; Centennial College; George Brown College; Humber College; and Seneca College. Download the executive summary and/or the full report at www.bot.com/prosperitygap.
Not your Grandfather's Marketing: Using the Relationship Curve to Drive New Businesses
Marketing for small business has changed dramatically over the past 10 years but have you changed your marketing techniques to best suit your customers and their needs?
Join Randall Craig, President and Chief Strategist 108 ideaspace at the RBC Business Advice Series on October 23rd, as he offers a fresh perspective on building engagement and sales. This session will explore:
- How to develop a relationship curve to drive business growth and build loyal customers
- The latest tips for using inbound marketing and developing a content strategy to increase sales
September 29, 2014
Human Health Sciences Cluster Initiative's - Branding Project Gains Momentum
The Board's Toronto Region Human Health Sciences Cluster Committee, led by Co-chairs Elaine Campbell, President & CEO of AstraZeneca Canada and Barry McLellan, President & CEO of Sunnybrook Health Sciences Centre, continues to make progress in catalyzing the development of a stronger Human Health Sciences cluster in the Toronto region. After much research and consultation, the Human Health Sciences Cluster Initiative is moving forward with implementing a regional strategy to address the lack of risk capital available to bridge the gap between R&D growth and commercialization. The first step in implementing the strategy is a marketing/branding project that will:
- more effectively package and sell the strengths of the region's Human Health Sciences Cluster; and
- encourage the attraction, retention and development of experienced management talent to drive successful business ventures.
A much stronger "pump priming" strategy will then follow, involving a more compelling value proposition to providers of risk capital to support investment in the region. Boston-based agency, KHJ Brand Activation, has been selected to undertake this work after a competitive bidding process. For more details read here.
Steve Paikin to Host 127th Annual Dinner
The Board is pleased to announce that journalist, author and host of TVO's The Agenda, Steve Paikin, will be the Master of Ceremonies at our upcoming 2015 Annual Dinner. This longstanding business tradition kicking off the 2015 Toronto region business calendar will take place on January 26, 2015 at the Metro Toronto Convention Centre. To purchase Advance tables and tickets, please visit: www.bot.com/events.aspx.
Interested in sponsoring the premier gala evening? Please contact firstname.lastname@example.org for more information.
September 22, 2014
Toronto Region's Top Economists Share their Predictions at the Board
At the Board's annual Economic Forecast luncheon today, we brought together five of the country’s top economists to discuss their forecasts for the global and North American economies. Key themes the panel discussed included:
- how the U.S. recovery in employment and manufacturing will provide expanded export opportunities for the region's exporters of goods and services;
- how growth deceleration in key emerging markets will impact Canada in terms of slower growth demand and stagnant prices for commodities;
- the trend toward higher employment growth in Ontario in tandem with increased export-led economic growth;
- and finally, the local benefits of trade agreements between Korea and the European Union, as well as other multilateral trade negotiations, such as the Trans-Pacific Partnership.