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Past Event Details

TRSM Executive Education - Protect Your Business: Crisis Communications in the Age of Data Breaches

  • Event Date:
  • Event Time:
  • Registration:
  • Location: Toronto Region Board of Trade
  • Room: 3rd Floor - Ridout

Data breaches are the most recent costly challenges to an organization’s brand and reputation. The issue is not if – but when a data breach will occur. The Canadian and international governments have recently introduced new mandatory communication regulations in event of a breach. With the pervasive reach and speed of social media and digital communications, the potential risks and damages are amplified and multiplied while the time to respond effectively continues to shrink.

Hershell Ezrin will draw upon his extensive direct business communications leadership experience and his role as a trusted adviser and counsellor to help senior executives and other internal stakeholders learn how to manage and oversee crisis communications responses.

IN THIS SESSION, YOU WILL LEARN:

 How data breaches change the nature of communications crisis response

 To align crisis communications with enterprise risk management

 To avoid turning an incident into a crisis into a disaster

 To evaluate existing communication plans and your team’s readiness to manage challenges

 To gauge when and what outside assistance is required

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Add to Calendar   02/14/2019 8:15 AM 02/14/2019 11:00 AM Canada/Toronto TRSM Executive Education - Protect Your Business: Crisis Communications in the Age of Data Breaches Data breaches are the most recent costly challenges to an organization’s brand and reputation. The issue is not if – but when a data breach will occur. The Canadian and international governments have recently introduced new mandatory communication regulations in event of a breach. With the pervasive reach and speed of social media and digital communications, the potential risks and damages are amplified and multiplied while the time to respond effectively continues to shrink.

Hershell Ezrin will draw upon his extensive direct business communications leadership experience and his role as a trusted adviser and counsellor to help senior executives and other internal stakeholders learn how to manage and oversee crisis communications responses.

IN THIS SESSION, YOU WILL LEARN:

 How data breaches change the nature of communications crisis response

 To align crisis communications with enterprise risk management

 To avoid turning an incident into a crisis into a disaster

 To evaluate existing communication plans and your team’s readiness to manage challenges

 To gauge when and what outside assistance is required 1 First Canadian Place - Toronto Region Board of Trade