Become a member Search

Past Event Details

SOLD OUT: Member Workshops - Shaping Your Narrative & Quantifying PR Efforts

  • Event Date:
  • Event Time:
  • Registration:
  • Location: Toronto Region Board of Trade
  • Room: 3rd Floor - Ridout

ARE YOU MEASURING YOUR PR EFFORTS TO SHOW BOTTOM-LINE RESULTS?

Learn how you can leverage data to enhance your business. In our digital world, the actions we take online are constantly being measured and evaluated to determine what content—ads and even news stories—we are exposed to. While advertisers have been successful in leveraging this data for a few years now, there’s still much the business community can do to incorporate this data into planning, executing and evaluating a company’s communications efforts.

NATIONAL PR EXPERTS WILL TEACH YOU:

  • • The importance of quantifying public relations efforts
  • • How to leverage publicly-accessible data to understand large issues that impact your business
  • • How data can help to inform content strategies that help you stay in front of emerging issues and create content that truly helps to shape your own

View Flyer
Add to Calendar   02/15/2018 8:00 AM 02/15/2018 9:30 AM Canada/Toronto SOLD OUT: Member Workshops - Shaping Your Narrative & Quantifying PR Efforts

ARE YOU MEASURING YOUR PR EFFORTS TO SHOW BOTTOM-LINE RESULTS?

Learn how you can leverage data to enhance your business. In our digital world, the actions we take online are constantly being measured and evaluated to determine what content—ads and even news stories—we are exposed to. While advertisers have been successful in leveraging this data for a few years now, there’s still much the business community can do to incorporate this data into planning, executing and evaluating a company’s communications efforts.

NATIONAL PR EXPERTS WILL TEACH YOU:

  • • The importance of quantifying public relations efforts
  • • How to leverage publicly-accessible data to understand large issues that impact your business
  • • How data can help to inform content strategies that help you stay in front of emerging issues and create content that truly helps to shape your own
1 First Canadian Place - Toronto Region Board of Trade