Bulletin Board
Bulletin Board is our weekly e-newsletter, designed to provide
members with up-to-the-minute information on Board of Trade policy and
advocacy activities, events, events, products, services and
promotions. Bulletin Board is emailed to members every Wednesday at
noon.
View the latest feature articles below, or take
a look at this week's
full issue:
Learn about opportuities to Advertise in Bulletin Board and other Toronto Board
of Trade media: reach a diverse membership across the Toronto region at
affordable rates.
This Week's News
Economy top of mind
for Toronto voters: Poll
As Torontonians prepare to choose a new mayor and
council in just eight weeks, what do they believe should be the next
administration’s top priority?
According to a poll
commissioned this summer by the Board of Trade, 45
per cent of the respondents believe that growing the economy and
creating jobs should top the new mayor’s to-do list.
Released on August 27, the poll is a key component
of the fourth theme of the Board’s year-long VoteToronto2010.com
campaign: Improving civic democracy. Download your
copy of Improving Civic Democracy: The Poll now.
Ten years ago, amalgamation increased the size of
our municipal government. At the same time, it reduced opportunities for
the public to become involved in local decision-making. In the
absence of public dialogue and transparency, citizens can be
hard-pressed to gain a sense of the City’s current priorities and
its path for the future.
If residents do not feel that they have a stake in
the City, they will not take part in the electoral process. Voter
turnouts of only 39.3 percent in 2006 and 38 percent in 2003 are a very
telling testament. This time around, candidates should have no
doubt about what voters are now telling them.
“I think it is the first time in memory that
people will say municipal voters are putting the economy first,”
said Board of Trade President Carol Wilding in an interview with
The Globe and Mail. “If you cast your mind back to some of the other
elections and what were the ballot questions – whether it was the
bridge [to the island airport in 2003] or certain services –
we’ve never ... seen the economy put as that ballot
question.”
The poll was designed and analyzed by University
of Toronto professor Peter Loewen and conducted by Innovative Research
Group Inc. Between July 22 and July 30, 506
randomly selected Toronto residents were contacted by phone.
Respondents were asked to comment on the level of
engagement of Toronto’s citizens in the electoral process and to
identify the issues that would motivate them to vote.
Here’s a sample of what they
said:
- 43 per cent believe City Hall has a bigger effect
on their day-to-day life than either the federal government (25 per
cent) or the provincial government (32 per cent)
- More than 80 per cent said City Hall has a
significant impact on Toronto’s economy
- 45 per cent said the mayor's primary
focus should be growing the city’s economy and creating jobs
in Toronto
Released last Friday, the
poll results arrive just two weeks before leading mayoral candidates are
called upon to state publicly how they will achieve what Torontonians
are clearly looking for. Prosperity
and the Economy is the theme for the first
installment of Toronto Debates 2010, a series of three
public debates designed to spark serious
discussion about complex, important issues that candidates would face if
elected the next mayor of Toronto.
Taking place Wednesday, September 8 at the MaRS
Centre, Board of Trade President Carol Wilding will moderate the debate
that will ask candidates to outline how they would address the
prosperity gap in our region and promote economic growth. To learn more about these issues, read the discussion papers authored
by local thought-leaders who understand the challenges and our future
options.
Do you share your fellow citizens’ concerns
about growing the economy? Share your municipal priorities with
the Board by writing to us at haveyoursay@bot.com, or join the
public discussion at VoteToronto2010.com. Results
of the member poll on Improving Civic Democracy will be reported in an
upcoming issue of Bulletin Board.
Click the links below for more coverage of the Board’s
Improving Civic Democracy poll.
Torontonians' priority: Economy and jobs, not
taxes
CTV Toronto
Want To Win More Votes? Focus On The Economy!
AM 640
August 25, 2010
Do you pay enough?
With the economy on the upswing, competition for
top talent is heating up. Attracting the best and brightest is vital to
the success of growing companies. Retaining, motivating and rewarding
the people you have is equally critical. At the same time, you need to
keep costs in check.
How will your company keep up? Arming yourself
with the most up-to-date salary and benefits data can give you a real
competitive advantage. The Toronto Board of
Trade’s 2010 Compensation, Benefits
and Employment Practices Reports are just
the tools for businesses looking for the latest market data specific to
the Toronto region.
“In our client base, we find that
organizations are often challenged to find relevant compensation data
tailored to their needs,” says Steven Osiel, Vice President, Total
Rewards with Pal Benefits, sponsor of the 2010 Reports. “Pal
Benefits is proud to support the Board’s Compensation, Benefits and Employment Practices Reports, as
these tools provide key data that can help businesses compete in
today’s limited talent market.”
The Board’s Reports can help companies of
all sizes, in all sectors set budgets, create
recruitment plans and develop winning
HR strategies. This
year’s Reports show that many companies are investing more to
attract and retain the talent they need.
For example, 59 per cent
of Survey respondents reported giving salary increases to employees in
the 12-month period ending April 1, 2010. The future appears even
brighter, with more than one-third of these businesses (34 per cent)
forecasting even higher increases in 2011.
Organizations are also acknowledging improved
corporate performance with bonus programs, says Mary Jo Kavanagh, the
Board of Trade’s HR Surveys and Programs Manager. “While
many employers were still faced with tough decisions, they continued to
reward those who are moving the organization forward in better economic
times.”
The 2010 Reports also reveal that growing Toronto
companies are spending an average of $2,200 per employee per year on
professional development, up from $1,700 last year. A hefty price tag,
but a necessary investment to ensure that you optimize productivity show
employees you care about helping them succeed and grow. (Learn more now
about the Board’s Fast-Track Online
Learning program for members, delivered in
partnership with Ryerson University and included in the cost of selected
memberships.)
Shelly Woods, an HR consultant, has been using the Board’s Survey Reports
for the last eight years and recommends them to her clients. “The
data provides a solid, apples-to-apples comparison of a range of
positions in Toronto,” she explains. “It also provides a
range of metrics. For example, for a specific position, it offers the
same data with and without bonuses.”
In addition to ensuring your compensation programs
are competitive, Osiel warns that businesses need to be wary of
overpaying. “At a modest 1% overpayment,
a company with 100 employees, with an average salary of $40,000, will
overpay a staggering $400,000 annually. Unnecessarily overpaying employees can drastically increase
expenses and can jeopardize your entire compensation
strategy.”
The Board produces a total of six easy-to-use
reports. The five Cash Compensation Reports include data on benefits and perquisites, salary
adjustments, bonus and incentive plans and more for a wide range of
positions and functions. One Benefits & Employment Practices Report
identifies current trends in benefits and employment practices, as well
as strategies for controlling and reducing costs. Woods appreciates that the Reports are “very thorough
while being easy to comprehend.”
Get all the details about the Board’s 2010
Compensation, Benefits and Employment Practices Reports at www.bot.com/surveys. To
order, contact the Surveys Hotline today at 416.862.4515 or email
surveys@bot.com.
Want to learn more about the latest trends in
compensation? Join PAL Benefits and the Board of Trade on Wednesday,
October 13 for an exciting breakfast session reviewing and interpreting
the Board’s latest findings. RSVP to info@palbenefits.com or call 416.862-4515.
August 18, 2010
Boost your business development efforts
now
Is cold calling still relevant? Does direct mail
really work? Experts say both can add significant value to your business
development efforts. The Board’s latest editions of Contact
Toronto and the Executive Mailing List can help.
“Cold calling is still a basic building
block of sales,” says Nigel Miller, Principal Consultant with
MoreSALES.ca and a member of the Board of Trade. “Organizations
looking to build sales need to incorporate some cold calling into their
business development program.”
The difference these days, Miller notes, is that
you can’t simply pull out a phone book and start calling. Business
owners and sales professionals need to do their homework to identify the
right contacts and to present an offer that will resonate with the
target customer. “You need to be specific with your offer
and to have a story that links you to the person you are
calling.”
Bill Mackrell, Vice President, Marketing and
Mailing Solutions with Pitney Bowes Canada, adds that direct mail also
continues to yield strong results.
“Direct mail represents an effective and
efficient communication option that allows companies to move swiftly
and, with the right data, communicate in a highly targeted
fashion,” Mackrell says. “According to The Direct Marketing
Association, every dollar spent on direct mail advertising brings in $11
in sales — more than twice the return generated with any other
method.”
The Toronto Board of Trade helps eliminate the
guesswork from your cold calling and direct mail strategies with the
2010–2011 edition of Contact Toronto, the most up-to-date
annual directory of executive decision makers in the Toronto
region.
Comprehensive and accurate, this sales, marketing
and research tool identifies the region’s 3,500 largest businesses
and includes over 15,000 executive contacts from all business sectors
across the region.
“If I’m looking for prospects in a
particular sector, at my fingertips I have contact information for key
people in the GTA and beyond,” says Greg Van Slyke, Senior
Business Development Director for Human Solutions and
Chair of the Board of Trade Ambassador Committee. Van Slyke, who has
purchased Contact Toronto for the last four years, uses Contact Toronto
to build and update his prospect list annually.
An essential resource for sales and marketing
professionals, recruiters and job seekers, Contact Toronto is a valuable
tool that can help you:
• identify new business leads
• prepare accurate, targeted mail and call lists
• conduct market research
• assign sales territories
Board of Trade members pay only $99 for a printed
copy of Contact Toronto. An excellent value, says Van Slyke, compared to
other lists. “Contact Toronto is a cost-effective solution that
provides accurate, useful information,” he says. “Other
lists I’ve used in the past only provide ancient contact
information.”
If you are looking for an electronic option, the
Board’s Executive Mailing List is your solution.
The Executive Mailing List gives you immediate
access to the same data found in Contact Toronto but in an
easy-to-import electronic format. Build your next targeted marketing
program with reliable, company-verified contact data. Completely
customizable, the list includes up to 10 positions for each company,
including CEO and president roles and sales and marketing
functions.
“I particularly like the electronic format
[of the Executive Mailing List], which allows me to view the data any
way I want,” Miller says.
Pre-order your copy of Contact Toronto today.
Email publications@bot.com, or download
the order form.
For your personalized Executive Mailing List
quote, call 416.862.4538, email kevin@bot.com or visit www.bot.com/mailinglist.
August 11, 2010
What would your candidate do? Find out at Toronto Debates
2010
With the municipal election just around the corner, the Toronto Board
of Trade is teaming up with The United Way, Toronto Community Foundation
and Toronto City Summit Alliance to present Toronto Debates
2010, a series of three debates designed to spark
meaningful dialogue on the issues Toronto’s next mayor must
address in advance of voting day.
Founded by Barbara Caplan, David Crombie, Michael Cruickshank, Karl
Jaffary and John Sewell, Toronto Debates 2010 will engage front-running
mayoral candidates in intelligent debate on the major issues facing the
City of Toronto.
Take part in any or all of these exciting opportunities to hear
Toronto’s leading mayoral candidates tackle our city’s most
pressing challenges:
Wednesday, September 8, 2010
MaRS
Centre, 101 College Street
Prosperity and the Economy: Coming
out of recession, how will the new mayor address the prosperity gap in
our city and promote economic growth?
Wednesday, September 22, 2010
York University
Finance, Transportation, and Managing the
City: Facing a budget deficit, what will our city’s
next mayor do to improve the municipal services that matter most to
Torontonians?
Thursday, October 7, 2010
St. Lawrence Centre for the Performing Arts, 27 Front Street East
Sustainability, the Environment, and
Community: What will the new mayor do to improve
sustainability and engage Torontonians in their vision for the health
and design of the city?
Learn more about these vital issues by downloading thought-provoking
discussion papers,
authored by some of Toronto's leading thinkers.
Toronto Debates 2010 is a key component of the Board’s
ongoing VoteToronto2010.com campaign. This non-partisan
campaign has played a key role in defining the critical challenges
facing our city, driving debate and identifying potential solutions.
Most important, the campaign aims to mobilize all citizens to get
involved. Toronto Debates 2010 provides a vital opportunity for all
Torontonians to do just that.
All Board of Trade members are invited to attend the debates. Share
this invitation with your colleagues, friends and family. No
pre-registration is required, but space is limited. Be sure to arrive
early to secure your seat.
Visit TorontoDebates2010.com for full details.
August 4, 2010
American Airlines® joins Board
Advantage Savings Program
Many businesses rely on travel to connect with
customers and prospects. But air travel costs can add up fast,
especially for small to mid-sized businesses. Now, as part of the Board
Advantage Savings Program, Toronto Board of Trade members have a new way
to save on travel.
American Airlines, a new Champion Member of the
Board of Trade, is helping businesses curb travel costs with its
innovative Business ExtrAA® program—a free travel
rewards program that helps small to mid-size businesses earn and redeem
points for over 50 different awards.
As a Toronto Board of Trade member, you can
jumpstart your Business ExtrAA membership by enrolling in the program
today and earning 500 bonus points—that’s enough
points for an Admirals Club One-Day® pass! Plus, program
enrollment is free and travel award tickets can be redeemed for as low
as 2,000 points!
While most points-based loyalty programs benefit
individual travellers, Business ExtrAA is designed to reward businesses
for travel on American Airlines Plus, while the company earns points on
everyday business travel, the individuals can still earn their American
Airlines AAdvantage® miles.
As a Business ExtrAA member, company points add up
quickly and can be put toward exciting travel rewards
including:
- Round-trip tickets worldwide in first, business
and economy cabins
- Next cabin upgrades
- Admirals Club® memberships,
One-Day passes and conference rooms
- AAdvantage® Gold
status
- And much more!
According to Paul Swartz, Business Development
Manager for American Airlines, businesses are using their points in
innovative ways. Current collectors have offered up their Business
ExtrAA points to reward the “Employees of the Month” or to
save on last-minute ticket purchases. “Business owners can use
these awards to suit their business needs, whether they are looking to
reduce travel costs or reward clients and employees.”
To enroll today and take advantage of this special
bonus point offer for Toronto Board of Trade Members, visit www.businessextraa.com. and use the Promotion Code:
TBOT500.
All you have to do is book and fly your next
flight on American Airlines®, American
Eagle® or AmericanConnection® service
within 90 days and your company will be on its way to earning rewards
for business travel.
For more information, visit www.businessextraa.com or login into
your Board of Trade account.
July 28, 2010
TTC should keep PRESTO on track: Board of Trade
In a letter to TTC Chair Adam Giambrone last week, Board of Trade
President and CEO Carol Wilding urged the TTC to focus its energy and
resources on implementation of the PRESTO fare collection system instead
of sourcing other methods.
“The exploration of other technologies is a recipe for further
delay at a time when we need immediate and tangible improvements to
regional transit integration,” Ms. Wilding said. “Three
years after the TTC acknowledged the benefits of PRESTO technology, and
with all other local systems having reached agreements, the priority
should be for the TTC to finalize the PRESTO agreement and complete its
implementation.”
In November 2009 the TTC approved adoption of the PRESTO fare
collection system across its entire TTC network, after having studied
the system for several years. Councillor Giambrone’s recent
comments that he seeks further study and proposals are troubling. The
user-friendly PRESTO system will give transit riders a long-awaited
method for fast, convenient payment and seamless travel throughout a
fully integrated regional system.
“Implementing a parallel or alternate payment technology only
frustrates the customer convenience objective, regardless of the
relative merits of one technology or the other,” Ms. Wilding
added. “There are also significant cost implications associated
with exploration of another technology at this late stage. Most
important, the TTC stands to lose significant investments from senior
levels of government if it doesn’t honour its commitment to
implement PRESTO.”
The TTC’s November 17, 2009 report indicates that a TTC-owned
and operated smartcard system would cost approximately $490-million.
Implementation of the PRESTO system is being offset partially by funds
from the federal and provincial governments. At the same time, the vast
majority of provincial and federal funding for capital projects is
contingent on the TTC’s implementation of PRESTO.
Since 2003, the Toronto Board of Trade has been the leading advocate
for an integrated "smartcard" payment system and a regional solution to
crushing traffic congestion and gridlock – problems identified by
our members as the city’s number one barrier to competitiveness
and prosperity. By delivering a better customer experience, the PRESTO
card offers the potential to increase transit ridership, a key element
in reducing vehicle traffic congestion throughout the region.
The Board’s strong defense of the regional benefits of PRESTO
drew coverage of this priority issue in the Toronto Star.
Would a single PRESTO card help you and your team move more
effectively throughout the Toronto region? We want to hear from you.
Take our poll now at VoteToronto2010.com. You can also share your input
with us at haveyoursay@bot.com.
July 21, 2010
Board of Trade seeks solutions from federal
government on census, G20
This week your Toronto Board of Trade joined a
broad coalition of leaders in voicing concern over the federal
government’s decision to discontinue the mandatory long-form
census questionnaire and replace it with a new voluntary
form.
The Board believes robust, accurate census data
are essential for Canadian businesses, as well as public policy
development and economic and social science research. Survey data are
used by not-for-profits and corporations large and small for market
research, business planning and targeting programs.
As an organization engaged in public policy, the
Board itself has leveraged Canadian census data to deliver
groundbreaking analysis of Toronto’s commute times and of the
difficulties foreign-trained professionals have experienced in being
integrated effectively into our economy.
In a letter to federal industry minister Tony
Clement, co-signed by Board President Carol Wilding and leaders from
banking, city planning, health and social services and many other
sectors, the coalition called on the federal government to reconsider
its decision to end the long-form census. The group also requested the
opportunity to meet with Minister Clement to help find a solution that
meets the needs of all Canadians.
Speaking to The Globe and Mail,
Ms.
Wilding highlighted that “all urban centres across Canada have
similar needs for census data.”
Besides the potential loss of available data, the
move to a voluntary survey is also expected to significantly increase
costs and bring data quality into question. Statistics Canada has
estimated that the shift to a voluntary household survey will cost $30
million more than the current long-form census.
The Board is committed to speaking to all levels
of government about issues that impact business in the Toronto
region. This past week also saw the Board of
Trade follow-up with finance minister Jim Flaherty following member
feedback around compensation concerns for businesses impacted by the G20
Summit in Toronto. In a letter to Minister Flaherty, Ms. Wilding urged
the federal government to implement a program that will compensate
businesses for G20 related losses.
As your Board of Trade, we want to know how these
issues are impacting you and your business. Send your feedback and
comments to haveyoursay@bot.com.
July 14, 2010
New CICA report shows diversity builds
your bottom line
Employee diversity is an issue that has long
topped the human resources agenda. But many corporate leaders still link
diversity more closely with maintaining a positive corporate image than
with boosting their bottom line. A new report from the Canadian
Institute of Chartered Accountants (CICA) highlights the direct
connection between diversity and business success.
Entitled Diversity
Briefing: Questions for Directors to Ask, the CICA’s Risk
Oversight and Governance Board commissioned the publication to
“raise awareness of the importance of diversity, both within
organizations and on boards,” said Giles Meikle, CICA’s
Interim Chair, Risk Oversight and Governance Board.
According to the report, enhancing diversity
— which is defined to encompass race, gender, age, culture,
personality, skill, training, educational background and life experience
— is an effective business strategy that has the potential to
encourage innovation and directly impact a company’s
results.
“When managed properly, diversity can
provide an important competitive advantage for business,” said the
report’s co-author, Fiona Macfarlane, Managing Partner, People,
Ernst & Young. “The influence of a variety of perspectives and
viewpoints can contribute to flexibility and creativity within
organizations, which can help them thrive in a complex and competitive
global economy.”
While our nation is known for its rich tapestry of
ethnicities and cultures, Canadian companies rarely reflect this
diversity in their corporate leadership. According to the report,
visible minorities comprise only 5.2% of senior management in large
companies and 1.6% of executive management in the public
sector.
So how do businesses get better at diversifying
the executive suite? Macfarlane says the tone must be set from the
top.
“As part of their responsibility to oversee
strategic direction, financial performance and risk management, boards
of directors should understand how diversity affects key areas of their
mandate,” Macfarlane says. “Directors should also be
cognizant of the importance of diversity is on the board itself. Board
diversity still presents a challenge for many
organizations.”
A recent Ernst & Young survey entitled
The
new global mindset: Driving innovation through diverse
perspectivesfound that boards of directors seldom reflect the
global reach of their businesses. Almost half of the companies operating
in 25 or more countries admitted that they had at most only a few
foreign nationals around the boardroom table.
The Board of Trade and its members are committed
to leveraging the diversity of Toronto’s business community. The
Board is proud to count amongst its members some of Canada’s Best Diversity
Employers and winners of the
Toronto Region Immigrant Employment Council (TRIEC)
Immigrant Success Awards.
As part of the VoteToronto2010.com campaign, the Board released Lifting All Boats: Promoting Social Cohesion and
Economic Inclusion in the Toronto Region. This discussion paper
examines the hard costs of inequitable access to affordable housing,
community services, public transit and employment and explores the
economic advantages of creating cohesive, inclusive communities and
effectively leveraging the talents of new Canadians.
Like the VoteToronto2010.com campaign, the CICA’s Diversity
Briefing is intended to spark meaningful dialogue on an important
issue to that matters to business and all members of the community.
Download Diversity
Briefing: Questions for Directors to Ask.
July 7, 2010
Build your business now with Summer Networking
 |
The summer months are often considered a slower quarter in the
corporate world. For Toronto Board of Trade members like Stephanie
Stoute, the Top of Toronto Summer Networking Series is a
great way to “maintain momentum and prepare yourself for upcoming
business initiatives.”
Last night, the Board’s Top of Toronto Summer Networking Series
took to the water for a sold-out cruise on the Mariposa Belle. More than
100 professionals enjoyed an evening of relationship building and a
scenic tour of the Toronto Islands.
|
As co-founder of Property Edge Real Estate Services, a boutique
Toronto brokerage servicing both commercial and residential clients,
cruise attendee Stephanie Stoute says she often finds it hard to fit
networking into her schedule during peak business periods. For her, the
summer months are the ideal time to leverage this essential
business-building activity. “Often times the summer events are
more intimate, allowing you more opportunity to engage in
thought-provoking conversation while truly learning the business and
specialties of the people you are meeting,” she says.
In our 2009 Member Survey, members ranked networking as the most
important benefit available to them through their Board of Trade. The
Board responded by creating Top of Toronto networking, part of the RBC
Business Owners Program.
The Top of Toronto event series offers an array of networking
opportunities every month throughout the year, mainly outside the
downtown core. From early morning breakfast sessions to more casual
after-hours networking at city hot spots, Top of Toronto events give
members and guests a wide range of opportunities to connect with fellow
professionals, business owners, industry experts and influencers.
Longtime Top of Toronto participant, Francis Wong, Managing Director,
Sharp Reminder Premium & Incentive, said the summer series offers an
informal and relaxing way to meet new contacts from various business
sectors. Even in today’s digitally connected world, he noted,
in-person contact remains a powerful business building tool.
“My goal is to establish two to three quality connections at
each event,” he said. “If your prospects value personal
relationships as much as you do, face-to-face networking is the only way
to establish meaningful and memorable relationships.”
Don’t let your business development efforts slow down this
summer! Now is the ideal time for you to prepare for a busy fall season
by forging new connections.
View our complete Summer Networking lineup here, and call 416.862.4500 to register.
World Cup fever fuels business in Toronto
South Africa may be over 13,000 kilometres away, but that
hasn’t stopped Torontonians from showing their passion for
“the beautiful game” during the 2010 FIFA World Cup.
“It’s the biggest sporting event in the world, even
bigger than the Olympics,” says Board of Trade member Chris Mills,
General Manager at Turf Lounge on Bay Street. “Fans are now
consistently engaged, as businesses have recognized the potential for
sales and growth. Viewing opportunities are no longer concentrated in
certain locations.”
Toronto, Mills notes, has much to offer the avid football fan:
· Places to
celebrate — once upon a time St. Clair Avenue West used to be
a strictly Italian celebration zone, while College street remained
predominantly a Portugal fan’s domain; in 2010 all flag colours
can be seen waving throughout the city’s streets after a win.
· Extended
legal drinking hours — led by Deputy Mayor Joe
Pantalone, City Council succeeded in having the Alcohol and Gaming
Commission of Ontario allow Torontonians to enjoy a cold one while
cheering their favourite team, starting at 10 a.m.
· No shortage
of places to view the games — with the city in the
grips of a heat wave, soccer enthusiasts are thankful that they can
cheer their chosen team in the cool comfort of more bars, restaurants
and other public venues than ever before
While Turf Lounge did not opt for extended hours of liquor service,
Mills says customers routinely come in to catch 45 minutes before
heading back to the office. CBC is streaming all games online, and Mills
knows Torontonians are tuning in at work. “We have offices above
us, and we can hear them cheering.”
In a hockey-obsessed city like Toronto, why does a game played
predominantly in Europe, Asia and Africa hold such wide appeal? Mills
traces it to our multicultural makeup.
More than 46% of Toronto residents were born outside Canada, and many
have brought their love of soccer with them to their adopted home.
Considered “the world’s game,” soccer is one of the
most affordable sports to play and remains a major pastime for many
across the globe. Our city’s own Toronto FC home games are
consistently sold out, with an average attendance of over 20,000 and an
ever-growing season ticket waitlist.
While the economic impact of the 2010 World Cup on Toronto’s
businesses won’t be fully measurable until after the golden trophy
is lifted, the beautiful game has already given Torontonians plenty to
cheer about.
Chris Mills invites all Toronto Board of Trade members to watch the
2010 World Cup final at Turf Lounge on Sunday,
July 11, at 2:00 p.m.
